Let’s Talk the Basics of What I Learned at the World’s Best Marketing Co.

Objectives

Learn the basics of brand building and how you ensure you build strong brand fundamentals.

How

Inspiring and interactive 60 minute presentation/discussion aided with tips/tools

Key Highlights

  1. Defining Brand Building

  2. Key to Brand Building is WHO you’re going after

  3. Once you understand your WHO, give them WHAT they want!

  4. Identify HOW you give your WHO your WHAT.

Outcomes

Attendees leave equipped to build strong brand fundamentals with tips and tools to enhance their discipline to do so.

Supporting Tools

  1. Segmentation

  2. Brand Equity Pyramid

  3. Brand Strategy Framework

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